Toyota Woven City
OVERVIEW
In 2020. BIG and Toyota Motor Corporation revealed Toyota Woven City - a living laboratory to test and advance all aspects of mobility. Located in the city of Susono at the foothills of mount Fuji in Japan, the intricate visuals for the project were created in a collaboration between Brick and designing partners Squint/Opera.
CLIENT
BIG, Toyota
YEAR
2024
WOVEN NETWORK
The Woven City is conceived as a flexible network of streets dedicated to various speeds of mobility for safer, pedestrian-friendly connections. The typical roads are shared by three mobility types: vehicular, pedestrian, and any other, like electric scooters and bikes, treating each type equally.
VISUAL NARRATIVE
Premiered at the annual CES tech event, the animation served as a well-choreographed backdrop to BIG chief architect, Bjarke Ingels' live presentation on stage.
Enhancing the spoken narrative, the immersive visuals add an extra dimension to the audience's perception of the subject.
Enhancing the spoken narrative, the immersive visuals add an extra dimension to the audience's perception of the subject.
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