Pulze
OVERVIEW
To present the launch of software developers and Brick offshoot Pulze, a branding clip was created by Brick motion graphics artist Lilla Hajnal. Aimed to translate the software's function through delicate designs and motions, relaying the light, fresh and generally playful concept of the brand. Made purposefully by avoiding the dry, technically jammed appearance an artist might encounter, when dealing with render management.
CLIENT
Pulze
YEAR
2024
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THE SYMBOLISM
In this animation, viewers are taken on a journey following the pulsating movement of the software firm’s branding element – a ball. This object serves as a guide, leading viewers through the fundamental stages of still image and filmmaking.
However, the ball is more than just a companion; its playful and elastic nature perfectly mirrors the characteristics of Pulze’s products.
However, the ball is more than just a companion; its playful and elastic nature perfectly mirrors the characteristics of Pulze’s products.
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PULZE
The tools created by the company serve the professional archviz community with powerful, user-friendly pipeline tools designed to reduce the hassle and complications of a production workflow.
Managing the scenes in an intuitive and productive manner, handling the network rendering in a clear and logical way, assisting in the post-production and the newly developed AI-assisted image creator, boosting the artist’s creative inspiration.
Managing the scenes in an intuitive and productive manner, handling the network rendering in a clear and logical way, assisting in the post-production and the newly developed AI-assisted image creator, boosting the artist’s creative inspiration.
“The cheerful clip aims less to appear instructive, but rather to communicate the message of a 3D artist’s life made quite a bit easier by the Pulze software.”
- Lilla Hajnal, Brick Motion Designer
PLANNING
The animation procedure itself was a fairly straightforward business, but conveying the desired look and purpose in the short clip took a bit of planning and a contemplated approach.
Conceptually, the multitude of colorful objects represent the countless tasks that a 3D artist needs to keep in mind and pay close attention to, while working on projects involving multiple scenes, cameras, light setups and animations.
Conceptually, the multitude of colorful objects represent the countless tasks that a 3D artist needs to keep in mind and pay close attention to, while working on projects involving multiple scenes, cameras, light setups and animations.
“The cheerful clip aims less to appear instructive, but rather to communicate the message of a 3D artist’s life made quite a bit easier by the Pulze software.”
- Lilla Hajnal, Brick Motion Designer
ORDER FROM CHAOS
These different scenes are themselves represented in the different shades of rooms they move through in the animation. An abstract depiction of the order achieved with the help of the Scene Manager, with the colorful tasks eventually ending up collected in an orderly fashion in the Render Manager, creating structure and order from the chaos that otherwise may ensue.
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