The Baby Blue Crew's Protest
OVERVIEW
With the purpose of convincing even the most seasoned 3D artists to believe the contents of the "digital_art_is_dead" clip was genuine footage, a fake prank was created by Brick Visual under an alias on social media. This was later revealed by Us as an animation, and not real video exposing a collective of artists engaging in illicit graffiti-making, in protest against AI taking their creative jobs.
CLIENT
Brick Visual
YEAR
2023
ULTRA REALISM
The short clip we produced is created entirely in 3D, implementing, as well as inventing a wide range of technical solutions, in order to achieve the desired effect.
Paying strict attention to the slightest detail was crucial, as just one single lacking element would have ruined the conviction.
Paying strict attention to the slightest detail was crucial, as just one single lacking element would have ruined the conviction.
AI RISING
Reflecting on the arising AI anxiety of the time, rick explored real-world concerns through its fictional alter ego, the anagram, Rick B. The theme was to convey a sense of tension and adrenaline, highlighting the pressure and uncertainty faced by creatives in an evolving digital landscape.
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“By fooling our own colleagues with its authentic look, we got our proof-of-concept for the video!”
- Torkuma Shija, Brick Creative Director
RECOGNITION
The online platform Creativepool is the world’s leading creative industry network. One of its most anticipated events, the Annual awards, celebrates the very best in creativity, with talents from agencies, brands, and individuals worldwide.
Brick's "The Baby Blue Crew's Protest" proudly received first position in its category, amongst 29 other interesting, shortlisted projects.
Brick's "The Baby Blue Crew's Protest" proudly received first position in its category, amongst 29 other interesting, shortlisted projects.
THE MAKING OF BABY BLUE
An animation breakdown was also produced along with the reveal, describing the concept and production in detail, narrated by the talented an innovative artists involved.
Guided by your design, fueled by boundless creativity.
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+36 20 072 4869
