gladstone media
240 ADELAIDE STREET
“The ultimate virtual maquette presentation”
gladstone media
240 ADELAIDE STREET
Faced with a limited timeframe, a quick solution was called for to showcase the tabletop animation concept for the Freed Hotel & Residences condo project. Making Unreal Engine the preferred tool of choice. real-time production methods can significantly accelerate the creative and technical workflow.
240 ADELAIDE STREET
240 Adelaide street in Toronto is the location for Freed Development’s high-rise. With the project at an early phase, instead of replicating the reality of the architecture and surrounding city block, Brick contributed to its presentation by the conception and creation of a virtual studio animation, in order to tastefully showcase the building and its symbolic, though detailed environment.
QUOTE
“A tabletop animation came to mind, the client loved it, so we ran with it!”
— András Vida,
Brick Creative Director
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